A supermarket in Nha Trang City, Vietnam, has initiated a campaign to sell grouper at half the regular price, priced at 159,900 VND/kg, in response to a large surplus of the fish due to reduced export opportunities and the impact of Covid-19. The move aims to support local farmers who are currently facing challenges such as oversized fish and low market demand. This campaign is part of a larger effort by seafood chains like Royal Seafoods and companies like Hoang Gia Seafood International Trade to mitigate farmers' losses by increasing consumption and offering lower prices. Although these efforts do not result in profit, they help to alleviate the financial strain on farmers and stimulate demand for grouper.