Tea, with a global turnover of $45.5 billion, is the world's most popular drink, celebrated by the FAO on 21 May. Major producers include China, India, and Sri Lanka, with significant contributions from women. China leads in consumption, followed by India and Russia for hot tea, and the UK and Germany in Europe. Market volatility, influenced by events like the Russia-Ukraine war, affects tea prices. Green tea is the fastest-growing segment. In Italy, tea consumption is increasing, with retail sales reaching 450-470 million euros, indicating a shift towards a tea-related lifestyle.