Beef is the third most consumed meat globally, accounting for 24% of the world's meat consumption. The United Nations predicts that beef production will increase to 75.9 million tons by 2030, with the development world driving this growth. The global beef market is expected to be worth $604 billion by 2030, with North America being the largest consumer. However, beef consumption in Europe is expected to decline due to health concerns and bovine viruses.