Tra Cu district in Tra Vinh province is a major hub for snakehead fish farming, with nearly 450 hectares of ponds and over 1,500 farmers involved. The district accounts for approximately 80% of the province's commercial snakehead fish production, which is around 46,000 tons annually. The cost of raising snakehead fish is approximately 30,000 VND/kg, with a profit of 20,000 VND/kg, resulting in a profit of about 50 million VND per 1,000 square meters of water surface. Due to a decrease in supply and an increase in demand, snakehead fish prices have surged in the last two months. In response, farmers have started to adopt a strategy of spreading out harvests and raising fish to avoid price drops due to oversupply. The Department of Agriculture and Rural Development of Tra Cu district is advocating for a safe farming system, environmental protection, investment in backup ponds for seed release, and selective harvesting to achieve higher prices.