The Hadong Wild Tea Culture Festival, held to promote the 1200-year-old tradition of Hadong tea, saw over 100,000 visitors and generated an economic impact of KRW 12 billion. Hadong's green tea, known as the 'royal green tea,' is renowned for its quality and is exported to 10 countries, including Starbucks. The town, with 1,066 farms across Hwagae and Akyang-myeon, is ideal for tea growth due to its climate and location. The upcoming '2023 Hadong World Tea Expo' aims to further promote the tea industry and its benefits for sustainable living.