Watermelon cultivation in Brazil is undergoing a phase of transformation and modernization, inspired by practices already established in Spain. In the European country, the combination of agricultural innovation and a focus on quality has driven the development of the sector, serving as a reference for the Brazilian market, which seeks to meet an increasingly demanding consumer. BASF Agricultural Solutions, through its Nunhems® seeds and vegetables brand, has been leading this change by promoting an integrated production model, connecting the field, distribution, and retail. The proposal reduces the time between harvest and the arrival of the product on the shelves — from more than a week to just 24 hours —, ensuring fresher and higher quality fruits for the end consumer. One of the biggest examples of this transformation is the Pingo Doce watermelon, a variety that has been growing about 15% per year in production volume. Its success is due to its attributes of taste, ...