In Europe, the availability of mature cattle is scarce, leading to high prices. European production is expected to decline in 2023, continuing a negative trend. In Italy, national production is sharply declining, particularly in the first quarter of 2023. The prices of veal, which have been high for over 10 months, experienced a slight decline due to weakened consumer demand and competition from Poland and Germany. Imports of live cattle for breeding and meat have decreased, indicating a reduced supply for the summer months. Domestic purchases of beef have increased in expenditure, but volumes are down compared to previous years. The increase in production costs and the focus on environmental sustainability will require farmers to make strategic choices for greater self-sufficiency and improvement in the quality and supply chain.