EU countries have diverse preferences and consumption levels of lettuce. Leading consumers include the UK, France, Italy, and Benelux countries, while Central and Eastern Europe sees steady growth. Consumption patterns and favorite types of lettuce have changed over the years. The market now offers various types and mixtures of lettuce to cater to individual tastes. The production of lettuce is expected to grow, especially with the rise of 'fitness food' trends. There is increasing interest in 'live lettuces' and vertical farming, which is becoming popular in countries like the Netherlands, Belgium, and the US, despite being more expensive due to the benefits of regional production and reduced transport needs.