China: Trillion coffee market stimulates venture capital boom

게시됨 2022년 2월 9일

Tridge 요약

The Chinese coffee industry is poised for growth, with a market size expected to reach 1 trillion yuan by 2025, driven by large consumer groups born in the 1980s and 1990s, and digital natives. Despite the COVID-19 pandemic, the industry has seen significant investment and expansion, with notable entries by international brands like Canada Tims Coffee. The market is becoming more diversified, with a shift towards high-end and local products, catering to various consumer needs and preferences. Nestlé's strategy of introducing 104 new products during Double Eleven demonstrates the industry's innovation and commitment to meeting the demands of an increasingly diverse consumer base.

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원본 콘텐츠

Who is the main force in drinking coffee? Zhu Danpeng said that according to the statistics of the "2020 China Statistical Yearbook", the number of people born in the 1980s and 1990s reached 325 million, accounting for 23.2% of the total population. These people are the main force in the workplace, have an economic foundation, and have strong spending power. They are the backbone of society. Strength; the number of post-95s is 385 million, accounting for 27.5% of the total population. As digital natives of the Internet, post-95s dare to try new things and are the main force of future consumption. This group of young people, their consumption habits of drinking coffee are being cultivated At the beginning of the Year of the Tiger, the coffee industry is full of "tiger spirit". According to data from professional institutions, my country's coffee consumption market has ranked among the top in the world. According to iiMedia Research, the market size of China's coffee industry will ...

출처: Chinaeconomy