April 9, 2026 (St. Helena, CA) -- Trinchero Family Wine & Spirits today announced a strategic sales and marketing partnership with Libby Beverage
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April 9, 2026 (St. Helena, CA) — Trinchero Family Wine & Spirits today announced a strategic sales and marketing partnership with Libby Beverage Company, becoming the exclusive U.S. sales and distribution partner for Libby Non–Alcoholic Wines. The partnership builds on Trinchero’s long-standing leadership in the non-alcohol space, including the consistently category-leading FRE brand. Libby was founded by winemaker Grant Hemingway and beverage entrepreneur John Green to bring a modern, culturally relevant, quality–driven approach to non–alcoholic wine. The brand focuses on premium de–alcoholized sparkling Rosé and White blends (SRP $15.99), emphasizing balance, acidity, and drinkability rather than alcohol removal alone. In 2025, Libby emerged as a high-growth brand in the non-alcohol set and has continued to expand nationwide distribution since. “Partnering with Trinchero gives us the scale and expertise to take Libby to the national stage while continuing to elevate what ...