Ecuador: Tuna sector seeks to recover markets in South America and Europe

Published Feb 25, 2023

Tridge summary

The Ecuadorian tuna sector faces challenges in 2023 due to competition from China and the need to maintain the European Union market. The sector aims to expand into the North American market with tariff benefits and recover lost markets in Latin America. The industry also needs to address economic uncertainty and unfair competition. Ecuador's tuna exports, which make up 70% of the national total, are distributed to the EU, Latin America, and the US in various forms. The industry has recently faced a threat of activities due to indigenous mobilizations and a significant loss of competitiveness, with exports decreasing by 3.4% in 2022.

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Original content

The Manabí tuna sector faces a complex 2023 due to “unfair” competition with China, which seeks to strip Ecuador as the main supplier of tuna loins to the European Union. For the Ecuadorian Chamber of Industrialists and Tuna Processors (Ceipa), it is important to maintain the European Union market, but together they are focused on recovering others that they have lost in Latin America, such as Argentina, Chile and Peru. In addition, by 2023, according to Mónica Maldonado, Ceipa's executive director, they will not only seek to open markets, but also "that this year a penetration strategy in the North American market be defined." For this, there have already been approaches with the United States and since April 2023 the tuna sector is expected to fulfill an agenda in Washington to obtain tariff benefits for this industry. Maldonado added that the sector is also exposed to "economic uncertainty, we come from a pandemic, from a war that is open and unfair competition with Asian ...

Source: Primicias