The Tunisian Ministry of Agriculture, Water Resources and Fisheries has announced a new strategy to promote the olive and oil sector over the next decade. Their goal is to increase annual production of extra virgin olive oil to 250,000 tons, boost exports of bottled extra virgin olive oil to 200,000 tons, and increase domestic consumption to 50,000 tons by 2035. The ministry plans to renew old olive groves, plant new varieties, and convert rainfed areas to super-high-density plantations to improve production. They also aim to expand exports to markets in Japan, China, India, and African countries, and take advantage of the growing market for organic olive oil.