Turkey plans to impose its honey on the world map

Against the backdrop of fierce competition in the global copper market, where flower honey dominates production and trade, Turkey aims to distinguish itself with its unique product - pine honey. Turkish producers see it as a chance to build their own profitable niche, making the country recognizable among the world's leading producers, reports Hurriyet Daily News. Only honey and bee products will be sold at the Beklemete fair Leading companies such as Balparmak, led by Özen Altıparmak, openly admit that high production costs make Turkish exporters less competitive compared to other countries. Therefore, the focus is shifting. Instead of competing on price, they are betting on uniqueness and quality. The global flower honey market is extremely competitive. Therefore, we decided to focus our efforts on pine honey as a product that has no analogue and that we can present as a first-class alternative, says Altıparmak. A unique product of Turkish origin Pine honey is produced only in a ...