A collaboration of twenty parties from the grain, flour, and bread industry in the Netherlands has launched the Dutch Baking Wheat PPP to increase the use of Dutch baking wheat in bread and improve food security. The initiative, which will be supported by a large-scale study conducted by Wageningen University & Research over the next five years with funding from the Top Sector Agri & Food and the business community, aims to remove barriers and boost the supply of high-quality baking wheat. The project is in line with the National Protein Strategy and will explore various approaches to ensure a consistent baking quality and a supported compensation system for growers, with the ultimate goal of increasing self-sufficiency in baking wheat and improving the sustainability of the bread industry.