UK enters the Japanese poultry market

Poultry meat consumption has risen steadily in Japan in recent decades and the nation still imports around 40% of its chicken meat supply. The UK is now entering the market. Although much of the poultry imported into Japan has come from low-cost suppliers in Brazil, Thailand and China in the past, the country also imports substantial amounts of frozen chicken legs and turkey from the US. Last year, the USDA said it exported US$75 million worth of poultry and eggs to Japan, making the country its 14th largest overseas market. And now, the UK is entering the Japanese market thanks to a new market access deal that the industry estimates could be worth £10 million over the next 5 years. A deal was secured 2 years ago but due to avian influenza outbreaks, restrictions until now have limited trade. The latest agreement enables smoother trade of cooked poultry meat. Japan is also a valuable market for UK breeding poultry, with a further market access agreement secured in recent weeks. ...