A new project, led by Germinal, with partnerships from the John Innes Centre, Aberystwyth University, and the Processors and Growers Research Organisation, and funded by Defra via Innovate UK, aims to develop tasteless pea protein varieties to replace soya, which is associated with deforestation in South America. This initiative seeks to meet market demands for taste and functionality, support sustainable farming, and provide new economic opportunities for UK farmers. The project will use innovative pea genetics to develop new varieties that can grow in the UK climate and boost soil health, potentially reducing the country's reliance on imported soya and supporting net zero targets.