In 2024, sugar beet yields in Great Britain have exceeded 100 t/ha with stable sugar content at 17.5%, and the crop area has expanded to 102,000 hectares. Lincolnshire grower Richard Ivatt reports successful yields despite wet conditions, using reduced nitrogen and precision techniques. The contract price for sugar beet by British Sugar has increased to £40/t for the 2024/25 harvest, a 48% rise from 2022/23, but is expected to decrease to £33/t in 2025/26 due to global market trends. There are ongoing concerns about the future use of neonicotinoids for aphid control, which impacts the beet yellows virus, pending government decisions.