Ukraine has been grappling with an overproduction issue in the apple market for three years, with a significant portion of the produce not meeting export standards. The development of markets in the East and Asia has recently hit a roadblock due to logistical issues, further limiting sales options. The situation is exacerbated by competition from Moldova and high logistics costs, leading to a crisis where many apples are unsold and some farmers are opting to plant other crops. Additionally, the process of producing apple concentrate in Ukraine has faced delays due to high costs and competition from other goods being transported.