Uncertain outlook for 2024/25 Southern Hemisphere blueberry season

The past campaign was a real shock for the blueberry sector, developing in a completely unexpected way. This is due to the changes brought about by the El Niño phenomenon in Peruvian production. The world had become accustomed to seeing Peru as a reliable supplier, capable of delivering increasing quantities of fruit to northern markets every year. The last campaign: a shock for the blueberry sector In 2023, however, this was not the case. Due to this phenomenon, harvests in the first part of the campaign dropped sharply, with Peru exporting 40% less than the previous year. This decline and unpredictability caused two drawbacks. Forecasts had to be revised weekly. This explains why the sector is starting the new campaign with some uncertainty and apprehension. Will the market be able to predict moments of shortage or overabundance? Is it necessary to look for more than one supplier to guarantee the supply of fruit? Peru Fortunately, the weather has normalized. It has been a cold ...