Uruguay strengthens its strategy in the Japanese beef market

Published 2025년 2월 15일

Tridge summary

The National Meat Institute (INAC) of Uruguay has participated in the Food Fair in Chiba, Japan, to strengthen its position in the Japanese meat market. The country's presence included a 72-square-meter stand for meat tastings and a reception for importers and sector key players. Despite a 26% increase in 2024, Uruguay faces a 38.5% tariff that makes its products less competitive. To counter this, INAC plans to focus on brand building and consumer connection through events like the upcoming Expo Osaka and a promotion at the Ana Intercontinental hotel's Steak House in Tokyo. The introduction of bovine tongue, a popular Japanese cuisine cut, has also aided market penetration. While Uruguay battles for market share against Australia and the US, the presence of Japanese company NH Foods in Uruguay is noted, but importers are currently the main drivers of the commercial relationship.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The National Meat Institute (INAC) concluded its participation in the Food Fair in Chiba, Japan, where Uruguay continues to strengthen its presence in a demanding and growing market. Josefina Valenti, marketing manager of INAC, highlighted that the country was represented with a 72-square-meter stand, where tastings of Uruguayan meat were held, a key strategy to strengthen the brand in the competitive Japanese market. “Today this fair ended, which lasted three days, and we were present with a stand with on-the-go tasting, which has not stopped serving meat to all visitors,” said Valenti from Tokyo. Uruguay's participation in this event included a special reception on the first day of the fair, with importers and key players in the sector. Japan is a market that has grown significantly for Uruguay, with an increase of 26% in 2024 compared to the previous year, reaching 10,000 tons exported. However, the main challenge remains the 38.5% tariff that affects the competitiveness of ...

Source: Agromeat