The article highlights Uruguay's achievement in exporting its first batch of carbon-neutral beef to Switzerland, marking a significant milestone for the industry. Produced by Mosaica, the beef undergoes carbon neutrality testing and adheres to strict animal welfare standards, as per the Never Ever 3 protocol, which prohibits the use of antibiotics. This initiative taps into a growing demand for meat products with enhanced environmental and animal welfare attributes, potentially commanding higher prices in the European market. Uruguay's meat industry's carbon neutral certification is seen as a strategy to increase the value of its meat products.