U.S. avocado market to pass 3 billion pounds in 2025

MISSION VIEJO, Calif. (December 1, 2025) — The Hass Avocado Board (HAB) announced today that total avocado volume in the U.S. market is on track to exceed 3 billion pounds in 2025 — a historic milestone that underscores the fruit’s growing popularity and the strength of the avocado industry’s supply chain. “This is a landmark moment for the avocado industry,” said Emiliano Escobedo, Executive Director of the Hass Avocado Board. “Surpassing 3 billion pounds is not just a number — it’s a testament to the tireless efforts of producers, importers, and marketers who have worked together to meet the growing demand for avocados in the U.S. market.” The projected volume represents a four percent increase from the previous year and reflects sustained consumer interest in avocados as a versatile, nutrient-dense food. It also highlights the success of industry-wide initiatives to promote year-round availability, enhance quality, and educate consumers on the benefits of avocados. There has ...