The US broiler industry is providing consumer-friendly prices and innovative offerings, with the price for boneless chicken breast averaging $4.12 in May, down 3% year-over-year and 13% from 2022 highs. Inventory levels for key items are not overly burdensome, with cold storage levels for breast meat at their lowest since the end of 2022. Pullet placements have increased in 2024, with integrated processors adding to flocks, despite disease and genetic issues limiting productivity and livability. The USDA forecasts a modest 1% year-over-year growth in broiler meat production.