USMEF hosted a daylong event in Mexico focused on U.S. lamb, bringing together suppliers and buyers to discuss market insights and product opportunities. With Mexico's economic expansion creating increased demand for high-quality protein, USMEF believes the conditions are favorable for U.S. lamb in Mexico, particularly in the foodservice sector. The event included a cutting demonstration, presentations on suitable cuts for various foodservice sectors, and a product showcase and vineyard tour, leading to the establishment of new business relationships and opportunities for U.S. lamb in both foodservice and retail in Mexico.