US ramps up exports of superberry cranberries to Latin America

Colombia increased cranberry consumption by 80% between 2017-18 and 2021-22, from 23,020 to 41,451,100-pound barrels. “Colombia has been a long-standing market for the US, importing berries since 2003-04. However, volumes have increased in recent years. We expect continued growth and an increase in cranberry exports by at least 15%,” notes Danny Raulerson. executive director of the Cranberry Marketing Committee (CMC). See also: Cranberries: a berry niche with the possibility of making a profit of up to $37 thousand/ha The US Cranberry Marketing Committee represents all US cranberry producers and distributors. CMC members state that Colombia is at the forefront of the latest culinary trends and that cranberries have been embraced by Colombian consumers, especially in specialized culinary sectors. However, it is very important for CMC to "reach Colombian households". “Our goal is for Colombians, both in the food industry and end consumers, to learn more about our 'superfruits', ...