US retail sales of plant-based milk by numbers: Coconut is up, almond is down, soy and oat are flat

US retail sales of plant-based milk fell 5.2% in the year to July 14, with units down 5.9%, according to new data from SPINS shared with AgFunderNews. Sales of almond milk continued to decline, while sales of oat and soy milk remained flat. For context, US retail sales of dairy milk—which have been on a declining trajectory for years despite a brief blip during the pandemic—fell 2.1% to $17.2 billion over the same period with units down 0.8%. While almond milk remains the leading player in the plant-based milk category by some measure, sales fell 8.5% to $1.5 billion over the period with units down 8.9%. Sales of oat milk, which has been on an explosive growth trajectory in recent years, fell 3% year-over-year to $608.6 million in the refrigerated set, with units down 0.8%, but rose 14.2% to $81.3 million in the smaller shelf-stable set, with units up 11.5%. Soy milk, which at its peak generated $1 billion+ in annual retail sales in the US, has lost significant market share to ...