US soybean sector defends seed oils amid growing social media backlash

Published Dec 30, 2025

Tridge summary

The U.S. soybean sector has stepped up efforts to defend seed oils as criticism of these products gains traction on social media. Influencers linked to the Make America Healthy Again movement are urging consumers to cut back on so-called seed oils and instead consume more animal fats, including beef tallow, prompting concern across the oilseed

Original content

industry. Sara Wyant, publisher of Agri-Pulse Communications, said that despite decades of scientific research, seed oils have become “pariahs” in online discussions. She noted that recommendations from organizations such as the American Heart Association on the benefits of oils derived from soybeans, canola, corn and sunflower are increasingly being dismissed as social media plays a growing role in shaping consumer behavior. Julie Ohmen, chief executive officer of the Soy Nutrition Institute Global, stressed that much of the criticism ignores established science. She pointed out that the U.S. Food and Drug Administration has granted qualified health claims to soybean, canola, corn and olive oils, recognizing their potential to reduce the risk of coronary heart disease. Research also shows that the main fatty acids in seed oils improve insulin sensitivity and glucose control, and may help reduce liver fat. Industry experts also reject claims that seed oils promote inflammation due ...

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