US spirits retained their lead in beverage alcohol market share in 2025 despite a fall in overall revenues, according to Discus. Ready-to-drink cocktails continued to expand rapidly, emerging as the category’s main source of growth.
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US spirits maintained their market share lead in 2025 despite the overall beverage alcohol market softening, according to the Distilled Spirits Council of the United States. In its annual report, the trade body said ready-to-drink cocktails (RTDs) continued to surge in popularity, emerging as the industry’s strongest growth category. Sales of spirits in the United States totalled US$36.4 billion in 2025, a fall of 2.2% from the previous year despite volumes increasing by 1.9% to 318.1 million 9-litre cases. The revenue decline suggests that while Americans are still drinking, they are also trading down — opting for lower-priced spirits and limiting their purchases of premium-priced items. For the fourth consecutive year, Discus said, the spirits sector maintained its market share lead, reaching 42.4% in 2025. It has gained more than 13 points of market share against beer and wine since 2000. It calculates that each point gained represents US$860 million in revenue. “While total US ...