The Ribeira Valley region has won the Geographical Indication (GI) for Cavendish and Silver bananas, a recognition that boosts the fruit's production sector and consolidates the region as one of the major production hubs in Brazil. Issued by the National Institute of Industrial Property (Inpi), which recognizes products or services with a specific geographical origin with unique qualities, tradition, or reputation due to the production location, the GI is the 14th achievement for the state of São Paulo. Bananas are one of the most consumed fruits in the world and are present throughout Brazil. In São Paulo, cultivation began on the coast and, from the 1930s, advanced to the Ribeira Valley. The region gained prominence for having more suitable soils and being less prone to flooding. The initiative had strong support from the Secretariat of Agriculture and Supply, through the Directorate of Integral Technical Assistance (Cati). To request a GI from Inpi, the entity needs to prove ...