Bulgarian fruit growers are facing challenges due to the lack of increased coupled support for their industry and the impact of duty-free imports from Ukraine. The war in Ukraine has also caused frequent power outages, affecting the storage of strawberries and raspberries, which are then sold at symbolic prices, undermining native production. The cost of labor and other production expenses exceed the revenue from these crops, leading to financial strain. Additionally, concerns about potential crop losses due to extreme weather conditions threaten the future of Bulgarian fruit production.