Vietnam Dragon Fruit Week in Australia during the COVID-19 pandemic

Published 2021년 7월 27일

Tridge summary

The Vietnam Trade Office in Australia has organized the Vietnam Dragon Fruit Week in Australia from July 21 to July 27, and extended it until August 10, 2021, in response to the Covid-19 lockdowns in Australian cities. The event aims to promote the consumption of Vietnamese dragon fruit in Australia, particularly among the young generation, and to build a sustainable brand. The week includes a dragon fruit trial stall at Paddington primary school in Sydney and a lucky draw for those who purchase Vietnamese dragon fruit. In 2020, Vietnam's dragon fruit exports to Australia saw a 36% growth compared to 2019, reaching US$ 4.18 million, and the first half of 2021 has seen stable exports with good prices.

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Original content

News from the Vietnam Trade Office in Australia, the Covid-19 epidemic is causing many cities in this country to implement a lockdown. In such a context, in order to promote dragon fruit consumption and target the young generation here to build a sustainable brand, Vietnam Dragon Fruit Week in Australia is held from July 21 to July 27 and extended until August 10, 2021. Accordingly, the program focuses on customers of large distribution systems and accompanied by 10 tons of dragon fruit, including 2 tons of yellow dragon fruit imported by Hoa Australia Company with excellent quality and taste. In addition to organizing a dragon fruit trial stall at the Paddington primary school campus (Sydney center) so that parents and primary school students know about Vietnamese dragon fruit within the framework of the weekly fair when the lockdown is over; Promotion will also be carried out to parent associations, associations, communities and social networks; Strengthening continuous trade so ...

Source: tieudung