The USDA forecasts a 7.2% increase in global pork consumption by 2030, with Vietnam and the US seeing the largest increases at 28.3% and 11.7% respectively. However, Vietnam's domestic production only covers 95% of its consumption, indicating a significant gap and potential for growth in the livestock sector. The industry is attracting investment but faces challenges such as a lack of standardization and the need for more branded products as consumers are increasingly demanding products with traceability. In 2023, Vietnam spent 1.43 billion USD to import 717,000 tons of meat and meat products, with India being its largest supplier.