The article highlights a ongoing trend of a raw material shortage driving up demand for fish globally, with specific preferences varying by region. Asia and Europe are seeking smaller fish for their year-end and Lunar New Year celebrations, while the Middle East, bolstered by the CEPA with Vietnam, is looking for larger sizes in anticipation of Ramadan. The US market is experiencing a shortage of whole fish over 1kg, with fillets being more readily available and commanding higher prices. This situation is expected to persist until January of the next year.