Vietnamese coffee with the goal of conquering the world market

Published 2023년 3월 15일

Tridge summary

Vietnam is the world's second-largest exporter of coffee, accounting for 20.1% of the global market share, primarily due to its large production of Robusta coffee. The country's coffee industry is spread across 5 provinces in the Central Highlands, with Dak Lak being the leading producer. In 2022, Vietnam's coffee exports reached 1.72 million tons, valued at $4 billion. The country's coffee brand has gained recognition and is highly rated in international platforms. However, the industry faces challenges such as the impact of the epidemic and world security issues, which have disrupted global supply chains and increased prices. To sustain and grow in the market, the industry needs to focus on improving product quality, building strong brands, and providing support to farmers and businesses.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The presence in more than 80 countries and territories shows that Vietnamese coffee has a strong foothold. However, for coffee to develop sustainably, a reasonable strategy is required. Affirming its position in the world coffee market According to the International Coffee Organization (ICO), Vietnam is currently the second largest country in the world in terms of coffee export market share with 20.1% market share. worldwide (period 2021 - 2022). Vietnam ranks first in coffee yield, reaching 2.4 tons/ha. The whole country currently grows about 710,000ha of coffee; in which the harvested area is 650,000 ha, concentrated in 5 provinces of the Central Highlands. Among them, City. Buon Ma Thuot (Dak Lak) is known as the "coffee capital of the country". The process of renovation and international integration brings many opportunities for businesses involved in coffee production and processing, bringing Vietnamese coffee brands to the world. Vietnam's Robusta coffee is gradually ...

Source: VNRuralEconomics