Vietnam frozen ginger exported to Australia sells more than 220,000 VND/kg

Published Jul 12, 2021

Tridge summary

The article highlights a significant increase in fresh ginger prices in Australia, with the cost reaching over AUD 50/1 kg, driving an estimated export turnover of over 100 billion Vietnam dong. Currently, Australia has not yet opened its market for Vietnamese fresh ginger, but Vietnamese frozen ginger has successfully penetrated the market. Leveraging promotional strategies and golf tournament sponsorships, the Vietnam Trade Office in Australia has seen a dramatic 1,350% growth in Vietnam's ginger exports to Australia in the first four months of 2021, totaling more than AUD 348,000. The frozen ginger is primarily sold to restaurants in Australia, with a pricing range of AUD 9-13/kg, and the trade office is advocating for the export of other fresh agricultural products that can be stored for longer periods, especially during the COVID-19 pandemic.

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Original content

The Vietnam Trade Office in Australia (Ministry of Industry and Trade) said that from January 2021 to now, the price of fresh ginger in Australia has increased sharply, sometimes up to more than 50 Australian dollars / 1 kg (equivalent to about 850,000 VND). In particular, the Australian market is promoting ginger imports with an estimated import turnover of more than 100 billion Vietnam dong this year. Currently, Australia has not opened the market for Vietnamese fresh ginger. Previously, Vietnamese frozen ginger was exported to Australia in insignificant quantities, unknown to consumers. But so far, Vietnam's export of frozen old ginger has conquered this market that is in great demand. To promote Vietnamese ginger, the deal has implemented many promotional programs at stores, supermarkets and especially the restaurant system in Australia. In addition, in order to attract attention and enhance the value of the Vietnamese ginger brand, the Trade Office asked the Organizing ...

Source: Vietnambiz