Vietnam's bird's nest industry has the potential for significant growth and exports, with products mainly being exported raw and small quota, limiting its value. China, the largest consumer of bird's nest, primarily imports from Indonesia and Malaysia. The recent signing of a protocol between Vietnam and China will help boost Vietnam's bird's nest exports to the Chinese market, but businesses and establishments must comply with the country's requirements for disease safety, food safety, and traceability. Efforts to protect and expand the nesting environment and prevent illegal hunting are needed for sustainable development of the industry.