Vietnamese dragon fruit farmers are facing challenges due to a halt in imports by China, competition from other countries like Thailand and Taiwan, and their own overproduction. The price of dragon fruit has significantly dropped, leading to waste. Meanwhile, Cambodia is investing in dragon fruit cultivation to export to China, potentially creating thousands of jobs and becoming the third Cambodian fruit to be exported to China, following bananas and mangoes. In 2020, China's fruit imports exceeded 10 billion USD, and the import value of dragon fruit was 550 million USD, with a 53% increase year-on-year.