A marketing campaign to promote the health benefits of rapeseed oil is underway in Belarus, with the slogan "Rapeseed oil on the table - health for the whole family!" and colorful billboards in the capital and regions. The Belgospischeprom concern is leading this social project to introduce Belarusians to the benefits of this locally sourced, high-quality, and healthy oil. Rapeseed oil is rich in polyunsaturated fatty acids and vitamin E, and it is valued for its phospholipids, which are essential for maintaining a healthy cardiovascular system and cell membranes. The Vitebsk Oil Extraction Plant, a major player in the Belarusian market, is modernizing its facilities to increase production capacity and improve product quality, with plans to start bottling rapeseed oil by the end of 2025.