The article highlights the impact of the ongoing drought and water restriction policies on agricultural production, particularly affecting watermelon prices. Rachid Benali, the president of the Moroccan Confederation of Agriculture and Rural Development (COMADER), has pointed out the significant price increase of watermelons in the market, with a kilo now costing 7 DH, a figure that is unusually high for the season. The main watermelon-producing regions, including Zagora and Tata, are experiencing severe drought conditions, leading to a reduced supply and subsequently driving up prices due to the supply-demand dynamics.