The watermelon market in Uzbekistan and Central Asia is experiencing a crisis due to a significant drop in demand, resulting in record low prices of 8 cents per kg. The main issue is the unprofitability of exporting to Russia, where prices have also fallen sharply. Additionally, low prices in Eastern Europe and the EU, exacerbated by overproduction in Ukraine, make exports unviable. Some farmers are now feeding watermelons to livestock or giving them away for free. There is a potential for price recovery in Eastern Europe due to hot weather affecting harvest quality, but ongoing mass harvesting in Ukraine could continue to depress prices.