Wayne-Sanderson Farms highlights retail expectations

Over the past 12-18 months, Wayne-Sanderson Farms has observed seasonal demand trends that have aligned more closely with historical patterns, said Drew Cole, the company’s vice president of retail sales. Wayne-Sanderson is confident that demand will remain robust this year. “Our position in the market continues to be influenced by factors such as competing proteins, inflationary pressures, and other market dynamics, but overall, we’re well-positioned to meet the anticipated consumer demand for our products,” Cole said. “We’re confident that our operations will support this growth, especially with the ongoing trends that favor more affordable protein choices.” Wayne-Sanderson has enjoyed growth across most of its core fresh chicken cuts year-over-year, he added. One notable trend the company is tracking closely is the shift towards more affordable cuts and larger tray sizes, particularly among price-conscious consumers. “With chicken being a relatively economical option ...