Weakened demand and increased supply pressure prices

After starting the second half of September on a high, watermelon prices retreated again last week. According to agents consulted by Hortifrúti/Cepea, in addition to the proximity of the end of the month, a period when demand usually decreases, milder temperatures in the main consumer regions of the South and Southeast reduced demand. The increase in supply in Uruana (GO) also reinforced the pressure on prices. A survey by Cepea shows that from September 22 to 26, large watermelons (>12 kg) were sold at an average of R$ 1.04/kg in Uruana, a sharp drop of 21.8% from the previous period. In Lagoa da Confusão (TO), despite lower availability compared to the Goian market, the largest caliber fruit depreciated by 11.60%, ...