UK: Welsh lamb looks to new export opportunities in USA

Published Mar 8, 2023

Tridge summary

The article highlights the significant development for the Welsh lamb industry with the lifting of import restrictions in the USA. Welsh processors have taken the lead in obtaining the necessary inspections and certification to begin exporting, with a focused marketing effort starting at the Annual Meat Conference in Texas. This includes a trade show, meetings with importers and distributors, and a new website to promote the benefits of Welsh Lamb, such as quality, traceability, and environmental sustainability. This initiative, supported by the Welsh Government, represents a potential multi-million pound opportunity for Welsh farmers and the broader red meat industry.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Restrictions on the import of UK lamb into the USA were finally lifted last year, and Welsh processors have been leading the way in obtaining the necessary inspections and certification in order to begin exporting. The initial promotional programme will kick off with attendance at the ‘summit’ of the American meat industry – the Annual Meat Conference (AMC), at which meetings are planned with importers and distributors. Welsh Lamb will feature in a trade show to be held alongside the AMC event, and HCC and processor representatives will also use the opportunity to visit leading US retailers to further research the potential market. A new website will be launched to give potential customers all the information they need on how to source Welsh Lamb, and its key brand values of quality, traceability and environmental sustainability. Laura Pickup, HCC’s Head of Strategic Marketing, will be part of the delegation at the AMC in Texas. She said: "I’m looking forward very much to being ...

Source: EuroMeat