Russia has been an interesting market for Peruvian agricultural exports in recent years. However it was not always so. Between 2010 and 2014, Peruvian remittances totaled US$55 million on average each year. Over the next two years, shipments to Russia shrank to $30 million, a 45% drop. Basically due to the contraction in grape shipments, a fruit that represented 58% of exports to this giant country. From 2017, and until 2021, shipments from Peru to Russia jumped. The takeoff was achieved thanks to the greater exposure that Peruvian agricultural products had during the 2018 World Cup, which was held in this country. The agro-exporters, with the support of the State, took advantage of a historic milestone: the return of Peru to the World Cup, to make their products known in this country. In addition to this marketing strategy, it was used to negotiate new phytosanitary permits that would allow Peru to enter with its food. This is how, in the last five years, Peruvian remittances to ...
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