What does the global low or non-alcohol market look like in 2024?

The no/low alcohol category is forecast to grow at a volume CAGR of 6% between 2023 and 2027, according to the latest data from alcohol data and analysis firm IWSR. That actually represents more modest growth than in prior years, but is typical of a market that is becoming more established. However, growth and category share varies dramatically between markets. IWSR’s analysis is based on data from the world’s leading 10 no/low alcohol markets: which make up around 70% of global no/low volumes (These are: the US, UK, Australia, Brazil, Canada, France, Germany, Japan, Spain, South Africa). Consumption of no/low alcohol across these markets grew 5% in volume in 2023, with the market now worth over $13bn. Looking forward, the no/low alcohol category is forecast to grow at a volume CAGR of 6% between 2023 and 2027. That's led by no-alcohol at 7%, and with low-alcohol expanding by 3% over the same timescale. Although this marks a slightly slower growth rate from previous years ...