What is regenerative food and what does it have to do with prepared food

There is a battle brewing in the food world, even if many people haven't noticed it yet. On one side, big companies are making noise: goals of "regenerative agriculture," green labels full of design, glowing ESG reports, celebrities in the campaign. On the other side, the Brazilian producer gets up early, takes care of the soil, protects the spring, looks after the environmental reserve, mixes crop farming with animal husbandry and forestry, diversifies what they plant... and, in reality, doesn't even know that this way of working is now called "regenerative." What is regenerative food and who will win over the consumer and drive this agenda, for real? If we accept the labels created abroad, in rich countries, as the rule, Brazil will continue the role it already knows: exporting cheap raw materials. People there buy our product, put it in a nice package, stick a green label, invent a nice story, and take the biggest slice of the value on the shelves of fancy markets. But it is ...