The mango industry is set to face several challenges in 2025, including water scarcity and climate change. There is a growing trend towards organic mango production and consumption of fresh-cut mangoes. The industry plans to diversify its markets beyond the United States to Europe, Japan, Canada, South Korea, and the Middle East. The National Mango Board will play a key role in this diversification and will focus on training, communication, promotion, and marketing. The industry will also need to improve commercial distribution and form strategic alliances with large European distribution chains.