The US beer sector is facing a significant decline, with 2023 seeing the lowest beer consumption levels since the 1970s. Factors such as the rise of hard seltzers, reduced alcohol consumption, and a preference for premium imported Mexican beers have adversely affected the craft beer industry, resulting in more microbrewery closures than openings. This downturn has led to an oversupply of malting-quality barley, causing a sharp drop in planted acreage and prices. Similarly, the UK beer market is also declining, with 2023 beer sales still 21% lower than their 2018 peak, and malting barley prices falling due to decreased demand.