New Zealand: strawberries price are super cheap at the moment

ANALYSIS: Strawberries are super cheap at the moment and the industry is calling on people to buy up large, while they are at their best. Great news for berry loving Kiwis, but why is this happening? Strawberry growers will have to bin, or otherwise not pick, much of the year's crop if they can’t get them to sell quickly through supermarkets, as the crops come to delicious perfection right about now. And while November and December are traditionally the months strawberries are at their cheapest, this year growers say they are “hurting like hell”, as margins paid by supermarkets are squeezed. There are several factors that have brought the price of the berries down, including the role of supermarkets in the market.. Strawberries are the earliest summer fruit to hit shelves each year, followed by crops like cherries, plums, peaches, apricots, and later in the summer apples, kiwifruit and grapes for winemaking. While the Government has promised to let 2000 Recognised Seasonal ...