[Agricultural, Fisheries and Livestock Newspaper=Reporter Park Yu-sin] An "Agricultural Products Frugal Consumption Information Platform" that directly recommends the optimal purchase locations for agricultural products to consumers using artificial intelligence (AI) is being established. The government held the "1st Meeting of Science and Technology-related Ministers" chaired by Prime Minister Kim Min-seok at the Government Seoul Office on the 24th, and the Ministry of Agriculture, Food and Rural Affairs' initiative to increase consumer access to information on agricultural product prices and support rational consumer decision-making, the "Agricultural Products Frugal Consumption Information Platform," was finally selected as a task for the "Top 10 AI Public Welfare Projects." The "Agricultural Products Frugal Consumption Information Platform" is being developed in collaboration with major distribution companies such as large-scale supermarkets and local food direct sales offices that sell agricultural products.